UTEP · · Quiet since Sep 16
Sun Bowl ends Tony the Tiger sponsorship
When it broke, UTEP was 1-1 and unranked, coming off a 51-10 win over Texas Southern.
What happened
It started on September 16, 2026 and the UTEP name was in every headline.
How big it got
Fans kept talking about it. It landed all at once, then faded.
Why it mattered
Tony the Tiger's been on that bowl banner since before most of this roster was born — losing that anchor sponsor while sitting at class rank #92 and sweating OT depth is a rough combo for a program trying to sell a new identity. The Prospector
Summary written by our AI from the reporting linked here.
The record
- “The last seven years with WK Kellogg Co. and the Tony the Tiger Sun Bowl were tremendous” The Prospector, checked Oct 3, 2026
