The NCAA lets athletes earn from their name, image and likeness, on an interim basis
On June 30, 2021, the NCAA’s governance bodies in all three divisions adopted an interim policy on name, image and likeness. It took effect July 1.
Mark Emmert, NCAA president
This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities
The announcement
NCAA
Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.
The temporary policy will remain in place until federal legislation or new NCAA rules are adopted. With the NIL interim policy, schools and conferences may choose to adopt their own additional policies.
The policy will go into effect on Thursday, July 1, and applies to all three divisions of NCAA athletics.
The NCAA had postponed the vote in January after the U.S. Department of Justice raised antitrust questions.
Following the announcement from the NCAA, Stanford announced the launch of a new campus program, Cardinal Connect, designed to aid students in benefiting from their NIL.
Related
- Aug 8, 2014O’Bannon v. NCAA ruling
- Jun 21, 2021NCAA v. Alston: the Supreme Court and limits on athlete benefits
- The NCAA’s interim NIL policy takes effectThis page
- Feb 23, 2024Tennessee and Virginia v. NCAA: the preliminary injunction
- May 23, 2024House v. NCAA settlement
- Dec 18, 2024Pavia v. NCAA: the preliminary injunction
Sources
News and releases
NCAA.com, Jun 30, 2021“NCAA adopts interim name, image and likeness policy”
The NCAA’s own release
- Good Morning America, Jun 30, 2021
“NCAA adopts policy that allows athletes to profit off name, image and likeness”
The Stanford Daily, Jun 30, 2021“NCAA votes to adopt interim name, image and likeness policy”