XII. THE WIRE

Kentucky — Kentucky Nike deal criticized

5d · Kentucky National Program II#46▲’25

WHEN	PROGRAM	ACTION	WHY IT MATTERS our read	IMPACT
5d	Kentucky National Program II#46▲’25	Kentucky Nike deal criticized	Nike deal backlash lands on a program already absorbing four NFL exits and a CB room under pressure — optics matter when you're still convincing recruits Will Stein's rebuild is real. our read context Reported ↗ developing: At SEC Media Days, Kentucky coach Will Stein says goal is to be the 'best head coach in the country' - Northern Kentucky Tribune 3 sources	MINOR

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