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Utah — Utah shifts multimedia rights to Crimson Brand Partners

WHEN	PROGRAM	ACTION	WHY IT MATTERS our read	IMPACT
Jul 10	Utah Power Program II#20’25	Utah shifts multimedia rights to Crimson Brand Partners	Multimedia rights don't shift to a branded in-house partner unless the program thinks it's selling something worth controlling — Utah's Big 12 identity is the product now, not just the football. our read context Reported ↗ developing: 3-star Oklahoma tight end Braxton Daniel commits to Utah - Deseret News 3 sources	MINOR

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