Will Stein

6-1This season at Kentucky
6-1Career
Program lift
Year 1
graded once a job reaches 3 seasons
See Kentucky’s full coaching history →

Career arc

Part one · This week

As of Fri Oct 23

  • Last gameW 21-13 at Oklahoma Sat Oct 17
  • This season6-1 won 5 straight
  • On track for9-3 regular season
  • Nextvs. Vanderbilt Sat Oct 24
  • Stature44th of 138 FBS programs

What the result changed

  • AP poll #15 → #12 up three
  • Playoff odds 26% → 40% CFB Zeitgeist forecast, before and after

Saturday: vs. Vanderbilt

Sat Oct 24, 7:30 pm ET SEC Network · Vanderbilt is 3-4 · First meeting between Stein and Clark Lea as head coaches · Kentucky’s chance to win: 86% (the site’s model)

His week

That’s a Really Lame Take”

Kentucky HC Will Stein Defends New 24-Team College Football Playoff Format

Yahoo Sports headline · Tue Oct 20

43 stories this week →

The headlines, Oct 18–23 from 15 outlets

Fan threads naming him, Oct 18–23: 3, from 3 people.

Fans are feeling good about Kentucky

Kentucky likes to make the Vandy at home game interesting. Maybe it’ll be different under Stein 🤷‍♂️

So good, these coaches are ELITE! So many of these players will play on Sundays in the NFL. This is the best Kentucky football season ever and we get to see it thru the UNKUT series, We are truly blessed! Amazing job everyone!

Mark Pope’s rope I personally think Mark Pope doesn’t have a large margin for error. There is a new A.D. and he wasn’t his hire. IMO it’s Elite 8 or he is gone. The roster price supports that expectation and the new regime is highly focused on finance and results. My prediction is that does not happen and we are coach shopping next year. Thoughts?

Fan mood · last 3 weeks · more upbeat than 3 in 4 FBS fan bases

Offense: 34th of 138 per play. Defense: 49th.

Offense, per play34thOffense, starting field position12thDefense, per play49thDefense, knocking offenses off schedule112thWorstBest
Offense, per play34th of 138Offense, starting field position12th of 138Defense, per play49th of 138Defense, knocking offenses off schedule112th of 138WorstBest
Through 7 games. Each tick is an FBS team, adjusted for opponent strength (CFB Zeitgeist model); the dot is Kentucky. The other two rows are where Kentucky stands furthest from the middle. Early-season numbers move a lot.

5 games left

  1. Sat Oct 24vs. Vanderbilt (3-4)SEC Network86%
  2. Sat Nov 7at Tennessee (6-1)34%
  3. Sat Nov 14vs. Florida (5-2)50%
  4. Sat Nov 21at Missouri (5-2)45%
  5. Sat Nov 28vs. Louisville (4-3)57%

Percent: Kentucky’s chance to win, from the site’s model. Records are through today. Networks as announced; the rest are set closer to kickoff.

How the season got here

Where Kentucky stood among 138 FBS programs by stature after each game (1st is the highest; the CFB Zeitgeist ledger).

41st48th56thPreseason53rdYoungstown State W 45-13Youngstown State W 45-13W 45-13Youngstown St…51stAlabama L 17-45Alabama L 17-45L 17-45Alabama50thTexas A&M W 31-21Texas A&M W 31-21W 31-21Texas A&M46thSouth Alabama W 45-21South Alabama W 45-21W 45-21South Alabama46thSouth Carolina W 35-34South Carolina W 35-34W 35-34South Carolina44thLSU W 35-34LSU W 35-34W 35-34LSU44thOklahoma W 21-13Oklahoma W 21-13W 21-13Oklahoma44th
  1. Oct 12–18W 21-13 at Oklahoma13 headlines · 27th of 138Will Stein does media tour following LSU win Yahoo Sports
  2. Oct 5–11W 35-34 vs. LSU34 headlines · 7th of 138Will Stein talks Kentucky's historic overtime win over #10 LSU Sports Illustrated
  3. Sep 28–Oct 4W 35-34 at South Carolina26 headlines · 18th of 138Watch Kentucky’s Will Stein make do-or-die call to end overtime thriller vs. South Carolina Yahoo Sports
  4. Sep 21–27 · rebuiltW 45-21 vs. South Alabama49 headlines · 4th of 138Will Stein called out Texas A&M’s lack of fire to help spark Kentucky’s breakthrough win Yahoo Sports
  5. Sep 14–20 · rebuiltW 31-21 at Texas A&M44 headlines · 7th of 138Kentucky-Texas A&M winners, losers: Will Stein gets big win as Marcel Reed flops USA Today“This is what Kentucky Football is supposed to look like”Will Stein, Sep 19
  6. Sep 7–13 · rebuiltL 17-45 vs. Alabama51 headlines · 3rd of 138History says Kentucky football can't beat Alabama. Will Stein doesn't care USA Today“You got to be risky at times’”Will Stein on fake punt call vs. Alabama (Video), Sep 12

Each week as this page showed it at the time. Weeks marked rebuilt came before this page existed: they were built afterward from only what was known by the end of that week.

Watch the biggest plays from Kentucky’s games, ranked by how much each moved the chance to win.

Kentucky

43 stories about him this week

Sat Oct 24: Vanderbilt

7th of 100 FBS head coaches · from 18 outlets and r/CFB

Oct 17: 2Oct 18: 4Oct 19: 5Oct 20: 15Oct 21: 10Oct 22: 7W 21-13 at OklahomaWOct 17Oct 23Most in a day: 15
Oct 17: 2Oct 18: 4Oct 19: 5Oct 20: 15Oct 21: 10Oct 22: 7W 21-13 at OklahomaWOct 17Oct 23Most in a day: 15
Gold: stories about him each day. W and L: his games.

What they’re talking about

Press conference and quotes9 stories
Conference and schedule5 stories
Contract and pay3 storiesrising
Profile and feature2 stories
Game preview2 stories
Loss2 storiesrising

431 stories about him this season

from 62 outlets and r/CFB

Aug 1 to Aug 7: 31Aug 8 to Aug 14: 21Aug 15 to Aug 21: 10Aug 22 to Aug 28: 12Aug 29 to Sep 4: 31Sep 5 to Sep 11: 67Sep 12 to Sep 18: 42Sep 19 to Sep 25: 70Sep 26 to Oct 2: 22Oct 3 to Oct 9: 50Oct 10 to Oct 16: 32Oct 17 to Oct 23: 43W 45-13 vs Youngstown StateWL 17-45 vs AlabamaLW 31-21 at Texas A&MWW 45-21 vs South AlabamaWW 35-34 at South CarolinaWW 35-34 vs LSUWW 21-13 at OklahomaWAug 1Oct 23Most in a week: 70
Aug 1 to Aug 7: 31Aug 8 to Aug 14: 21Aug 15 to Aug 21: 10Aug 22 to Aug 28: 12Aug 29 to Sep 4: 31Sep 5 to Sep 11: 67Sep 12 to Sep 18: 42Sep 19 to Sep 25: 70Sep 26 to Oct 2: 22Oct 3 to Oct 9: 50Oct 10 to Oct 16: 32Oct 17 to Oct 23: 43W 45-13 vs Youngstown StateWL 17-45 vs AlabamaLW 31-21 at Texas A&MWW 45-21 vs South AlabamaWW 35-34 at South CarolinaWW 35-34 vs LSUWW 21-13 at OklahomaWAug 1Oct 23Most in a week: 70
Gold: stories about him each week. W and L: his games. Counted from Aug 1, when tracking began.

What they’re talking about

Press conference and quotes105 stories
Win59 storiesKentucky Football Opens Will Stein Era With 45-13 Win Over Youngstown Stater/wildcats
Profile and feature31 stories
Game preview31 storiesKentucky's Will Stein encourages Wildcats fans to yell obscenities and sneak booze into the stadium for game against Alabamar/CFB
Conference and schedule15 stories
Quarterback and depth chart15 stories

Could another school hire him? What has he said?

Stories are headlines grouped by what they are about, counted through Oct 23.

What others say about him

I was a little scared, but guess what? Our head coach Will Stein said, ‘If you’re scared, go to church,’
Every quote, back to February 2026

What others say (2)

I was a little scared, but guess what? Our head coach Will Stein said, ‘If you’re scared, go to church,’
Frazier · Kykernel
I love Will Stein; he’s doing great. We’ve never gone all the way before like this.
Robertson · Kykernel

In his own words (54)

Just like sometimes a quarterback misses a read on a mesh, a kicker unfortunately misses those, they’re big moments
Kykernelthe day before Kentucky's 2026 game against Oklahoma
I thought the response from Adam to go out there and make a game-tying kick once you miss two and when both of them are very makeable, that showed a lot of resolve by him
Kykernelthe day before the Oklahoma game
He was just literally banging kicks through all fall camps… Adam has done an elite job so far
Kykernelthe day before the Oklahoma game
At kicker, no, I don’t plan on doing anything. I think he made a big kick at the beginning of the game, made a big kick at the end of the game, he’s made a 52-yarder on the road
Kykernelthe day before the Oklahoma game
If you don’t believe in what we’re doing, man, you must be high
Kykernelthe day before the Oklahoma game
It wasn’t pretty, was far from a pretty game, that’s the SEC, it’s the closest thing to the NFL. It comes down to last plays, last possessions
Kykernelthe day before the Oklahoma game
I think everybody could tell it was hard for us to stop Sellers towards the end, we were wearing down
Kykernelthe day after the 35-34 game
That’s the life of a kicker. You got everybody watching you on those kicks and it was unfortunate that he missed two. But he hit a really big one
Kykernelthe day after the 35-34 game
It really doesn’t do anything to us, we control what we can and Shane’s got to take care of his team just like I got to take care of mine
Kykernelthe day of the 35-34 game
I just go back to our preparation and our practice and what we do on a day-by-day basis to get our guys ready for these moments
Kykernelthe day of the 35-34 game
It’s still a football game, and if you let the crowd or the atmosphere dictate how you play, I think that’s when you can become emotional
Kykernelthe day of the 35-34 game
That was not our standard, if you think for one second that’s the standard of play here at Kentucky, then you’re wrong
Kykernel2 days before the South Carolina game
If you do not show up on any given Saturday, you will get beat. So we cannot turn the ball over on offense, we cannot have special teams turnovers
Kykernel2 days before the South Carolina game
It doesn’t really mean much, what’s going to mean more to me is how we play this Saturday in Columbia
Kykernel2 days before the South Carolina game
Continuing to improve, that’s a sign of a good program, a good football team. Do you get better each week
Kykernel2 days before the South Carolina game
I felt like we improved in spots this past game, but not where I wanted it to be.
Kykernel2 days before the South Carolina game
Last week’s theme was all about being the eye of the storm, this week, it’s all about starting the fire
Kykernelthe day before the South Alabama game
We talked about being the eye of the storm, man, we are the fucking storm
Kykernel2 days before the South Alabama game
Next play, one play focus
Kykernel2 days before the South Alabama game
The more physical team won the game
Kykernel2 days before the South Alabama game
It’s what I expect us to do, that’s the grit that I expect us to play with every single Saturday
Kykernel2 days before the South Alabama game
You could easily look at the statistics and say, well, they scored 45. They did, they deserved to win today
Kykernelthe day before the Texas A&M game
I want them in there 45 to 30 minutes before, in their seat, standing up, screaming obscenities
Kykernelthe day of the 17-45 game
Sneak a flask in, do whatever you’ve got to do, get your drinks ready
Kykernelthe day of the 17-45 game
I don’t worry about it, I really don’t. I just worry about my team and what we can control
Kykernelthe day of the 17-45 game
I think emotions get you beat. I think it’s about playing each play and being really dialed in and focused
Kykernelthe day of the 17-45 game
We’ve got to be there early. We’ve got to be in the stands early. We’ve got to be in there during pregame warmups, pack Kroger Field
Kykernelthe day of the 17-45 game
When you practice a certain way, when you prep a certain way, when you have great players, it’s supposed to look like that… I want our guys to play that standard and play Kentucky football, and that was the main focus
Kykernelthe day after the 45-13 opener
He was one of the players from last year’s roster that we had to retain… another player from last year’s team, I had to keep
Kykernelthe day after the 45-13 opener
I’m not going to let weather or heat play a factor into why it might look a certain way, because ultimately, this is going to be the temperature for the first game
On34 days before the opener
I mean, it’s TBD. You know as much as I do
On3
That’s all on him. Like, I can’t guide him in any way
On3
We have an entire department dedicated to personnel, to acquiring talent and evaluating talent
On3
You just got to believe, man
Saturday Down South
Everything’s driven through social media . You got to have a presence on there, and not because it’s cute or fancy, but that’s where all the recruits are looking, and that’s ultimately what matters
On3
This is going to sound like really… I think because of me, to be honest
Kykernel
I know the players that we can get here. I know we can recruit north, south and east
Kykernel
I am (Big Blue Nation). I grew up 18 years of my life as an absolute diehard Kentucky fan
Saturday Down South
I do consider myself as psychotic as Big Blue Nation, because I am one of them
Saturday Down South
I’m very excited about Kenny
Saturday Down South
I’m very impressed with (Minchey’s) football IQ, his intelligence, leadership, his poise
Saturday Down South
I’m very impressed with CJ, just from a mentality standpoint, what he’s brought to our offense, a veteran leadership, a guy that’s played at a really high level
Saturday Down South
Bo has crazy talent
Saturday Down South
This is going to sound like, really… I think of me, to be honest. Because of me
Saturday Down South
Is it gonna happen overnight? I don’t know
Saturday Down South
I think we can win here because of me.
News Google
If you’re scared, go to church, bro . Come on
On3
I got emotional running out of the tunnel
Saturday Down South
I want to get dressed in our locker room over there, you know? Before the game
Saturday Down South
You never know who is in the stands. We are close (in proximity) to a lot of (programs)
Saturday Down South
Because, I mean, shoot, you can go on YouTube and look up spring football games around the country watch what spring ball look like on other schools. … That’s why we wanted to keep it really simple. The playbook was minimal on both offense and defense.
Saturday Down South
If there’s a current strength to our offense, it’s the offensive line
Saturday Down South
I think it took a lot of people by surprise
Saturday Down South
I’ve never called a play where I didn’t think we would score a touchdown
Saturday Down South
Part two · The hire

Hires into jobs like this

Hired into 33–33, National Program II. Rough match, not calibrated yet — ranked on what the job inherited alone. Coaches hired into this same job aren’t used as comps.

Of the 5 closest comps, 3 left the program higher than he found it and 2 left it lower. Median stay: 6 seasons; 4 left mid-season.
Every coach hired into a National Program II job since 1990 (73): typically -0.8 after year 1, -0.6 after year 2.
band ends: fewer than 15 hires still in the job+16+12+8+4what he inherited-4-8hiredyr 1yr 2yr 3yr 4yr 5yr 6yr 7yr 8yr 9Beckman: -8.4 vs. inheritedMora: +8.6 vs. inheritedPetrino: +9 vs. inheritedWells: -1.6 vs. inheritedPittman: +0.2 vs. inheritedStein: +2.5 vs. inherited✕ Petrino +9✕ Mora +8.6Stein +2.5✕ Pittman +0.2✕ Wells -1.6▏ Beckman -8.4
→ Illinois, 2012
2–10 · 4–8 · 6–7
3 seasons
-8.4 vs. what he inherited
→ UCLA, 2012
9–5 · 10–3 · 10–3 · 8–5 · 4–8 · 5–6
6 seasons · left mid-season
+8.6 vs. what he inherited
→ Louisville, 2003
9–4 · 11–1 · 9–3 · 12–1 · 9–4 · 8–5 · 9–4 · 8–5 · 2–8
9 seasons · left mid-season
+9.0 vs. what he inherited
→ Texas Tech, 2019
4–8 · 4–6 · 5–3
3 seasons · left mid-season
-1.6 vs. what he inherited
→ Arkansas, 2020
3–7 · 9–4 · 7–6 · 4–8 · 7–6 · 2–3
6 seasons · left mid-season
+0.2 vs. what he inherited
First head-coaching job
No prior college head-coaching tenure on record.
The job he took
Followed Mark Stoops (2013–2025), after the season
82–80
Program was sliding in the 2023–2025 run-up.
A National Program II job.
How new coaches start here
  • Mark Stoops20132–10-2.5
  • Joker Phillips20106–7+0.7
  • Rich Brooks20034–8-0.0
  • Guy Morriss20012–9-0.7
  • Hal Mumme19975–6+0.7
  • Bill Curry19904–7-2.6
  • Jerry Claiborne19820–10-5.0
  • Fran Curci19735–6+3.2

Poach watch

This winter

4%chance he leaves this winter for a head-coaching job elsewhere, or an NFL coordinator jobSettled49th-highest of 137 FBS head coaches
0%50%+

Our poach model, on his record so far, the win chances for every game he has left, his program, his pay and his background. Ranked against the 137 FBS head coaches this season. The zone words describe the market’s interest; none of them says he is leaving.

What drives his number

The biggest factors in his profile, each against the typical FBS head coach today. The games he has left are priced into the number, not listed here.

  • ▼ Lower
    His first season at Kentucky
  • ▲ Higher
    No record for him here before this season · his first year in the job
  • ▲ Higher
    Age 37 · neither at his alma mater nor in the state he was born in
How good is this number? It ranks a head coach who leaves for another head-coaching job ahead of one who stays 78 to 82% of the time, and its average came within a point of the share who actually left. What it can’t do

Tested on every FBS head coach from 2012 through 2025, each season scored by a model fit only on the seasons before it. From three games on, given one coach who left for a head-coaching job elsewhere or an NFL coordinator job and one who stayed, it ranked the one who left ahead 79 to 82% of the time; in a season’s first two games, 78%. Its average chance came within a point of the share who actually left. It counts a move a coach makes while he still holds the job; when his school ends it, that doesn’t count, even if another school then hires him.

  • The live number prices the games he has left with the power model’s ratings from this season. The test priced them with each team’s rating from the season before, because ratings made during past seasons were not kept, so this live version could not be replayed.
  • Programs new to FBS have no FBS record before this season in the data it reads, so their coaches are scored without one.
  • It is frozen: it learns nothing from 2026 until a deliberate refit.
  • A coach hired in December needs his background (age, alma mater, the state he was born in) added before his first game, or he shows as not rated.
Part three · The career

Coaching career

2026–now
Kentucky
too new to grade yet

Followed Mark Stoops (2013–2025).

Who they bring in

Brings in bigger-than-position-typical players than most.

Recruits younger transfers than most — more of a development bet.

Avg. size (raw)
6′2″, 244 lbs
across 27 of 31 arrivals — unadjusted for position mix
Size vs. position-typical
+8.9 lbs
#26 of 255 · top quarter
Avg. class year
Fr
#255 of 255 · bottom quarter
Avg. portal rating
3.2★
rated arrivals only
Top states: TX (6), GA (4), FL (4), KY (2), LA (2)
Notable portal arrivals with a modeled NIL value
Kenny Minchey On3 modeled · $2,000,000Lance Heard On3 modeled · $2,000,000CJ Baxter On3 modeled · $1,000,000
On3’s modeled estimate (social reach / exposure), not money actually paid — shown per player, never totaled.
Who won the portal our read
Talent added
57.7
position-weighted
Talent lost
54.1
position-weighted
Net
+3.7
arrivals minus departures
Best addition: Kenny Minchey (QB) from Notre Dame
Biggest loss: Cutter Boley (QB) to Arizona State
Position-value-weighted (QB/CB weighted highest, depth-decayed within each position) — the same scoring engine as the Portal Heat feed, not a separate grade.
Where the roster comes from, by position
Buys Quarterback via the portal
75%
#5 of 206 stints
Buys Safety via the portal
80%
#14 of 218 stints
6-1

Big games

The big-game ledger

How he does in the games that matter most — rivalry record, performance broken out by real opponent tier, one-score games, and his toughest historical matchup.

One-score games
3-0
100.0% · margin ≤8
Against Blue Bloods or better
1-1
50.0%
Against the spread
6-1
all 7 had a line
Performance by opponent class
Blue Blood
1-1 50.0%
Power Program
3-0 100.0%
Regional Program
1-0 100.0%

ATS is his record against the spread: did his team beat the closing betting line, winning by more than it or losing by less? Lines start in 2013; a dash means fewer than 6 of those games had one. One-score games carry no spread record: a big favorite that wins a close game has almost always failed to cover, so that number would say nothing about the coach.

Signature games

2-1 vs. AP top 25 · 2-0 vs. the top 10
Every AP-ranked regular-season opponent, by rank (#1 at top) and year
top 102026 vs #12 Alabama (L 17-45)2026 vs #9 Texas A&M (W 31-21)2026 vs #10 LSU (W 35-34)
win loss · higher = higher-ranked opponent · dashed line = top 10
Signature wins
W
Texas A&M · 2026
31-21
UpsetQuality opponent
W
LSU · 2026
35-34
UpsetQuality opponent
W
Oklahoma · 2026
21-13
UpsetQuality opponent
Signature losses
L
Alabama · 2026
17-45

Tags describe each game; they aren’t scores. The weighting that picks these games is still being tested.

Style position and drift

Where each stint’s offense sat between run-first and pass-first, and how far it moved from one season to the next, against the FBS-wide average of 41% pass. The band is that stint’s real season-to-season range, not a fixed-width box.

40%50%FBS avg 41%Kentucky2026–20261 season
Pass rate — share of offensive plays that were pass attemptsfirst covered seasonmost recent covered season

How good is he so far?

Too new to grade — in-season movement only
Kentucky’s composite stature has risen since preseason: 32.9 entering the year to 35.5 through week 8 (National Program II) · #10 of 138 in movement since preseason · top quarter.
Part four · How he builds a team

Three numbers on how he actually stocks a roster, from signing day to draft day.

  1. 1His recruiting
  2. 2Roster ownership
  3. 3Where he recruits

His recruiting, really

No class below is fully his yet — every one was inherited or signed mid-transition, so none counts toward a verdict.

2026
#60
Transition

Transition — he was hired mid-cycle

Rank is each signing class’s national recruiting rank (#1 is best). Only a class he had a full signing cycle to build counts as his; inherited and mid-transition classes still show here, faded, but stay out of the average.

Roster ownership

Roster ownership

55%His own players

of his 2026 roster arrived on his watch — 63 of 115 players. The other 52 are holdovers from before he was hired.

Arrived under him 63Inherited 52

Of his own players on this roster, 43% came through the transfer portal; the rest are non-portal arrivals (high-school signees, JUCO transfers, walk-ons).

Everyone he has brought in, 2026–2026Counting players who have since left: 43% of the 63 arrivals we can classify came through the portal.

“His own” means the player arrived while he was head coach; “inherited” means a predecessor brought him in.

Where he recruits

ALTop state

is his biggest recruiting state: 3 of 20 signees (15%) across his 2026–2026 tenure, drawn from 13 states in all. Next: KY (3).

Where his signees came from, 2026–2026 (20 high-school, JUCO and prep signees)

25% of his signees come from AL and its 4 border states (FL 1, GA 1).

1 signee1 signee1 signee1 signee1 signee1 signee1 signee1 signee2 signees1 signee1 signee1 signee1 signee1 signee1 signee1 signee1 signee1 signee
By region
South
15
Midwest
5
Roster distance from campus (Kroger Field, KY)
median hometown distance
323 mi
within 100 mi
18%
within 500 mi
67%
beyond 1,000 mi
7%
106 of 115 roster players with a known hometown (92% coverage)

The map counts signed recruits across his tenure; the distance figures cover his current roster, transfers and walk-ons included. Two different groups, kept separate on purpose.

How to read this. "This week" is the real, current season as of its date, rebuilt every night — not a career verdict. Bands and archetypes elsewhere on this page come from the Zeitgeist List’s season-by-season stature model, and only apply once a stint clears 3 coached seasons in our ledger — a newer stint shows its real record with no stature judgment yet.