2identity shift
Arizona State's fanbase shift signals Pac-12 shift.
Kenny Dillingham's 4th season opens with an 8-5 record and a #24 AP finish, but the fanbase remains uneasy as Arizona State navigates its identity shift in the Big 12.
Arizona State
1-1Latest
Big 12 · Kenny Dillingham, year 4 (23-18) · Mountain America Stadium · 65,870 · 54,004 avg in 2026
The nationunrankedAP / Coaches
The model#45 CFB ZeitgeistSP+ #38 (+8.7) · FPI #47
The marketArizona State by 5.5vs Kansas · our model 67% Arizona State · a number, not a pick
LastL 20–48 at Texas A&M · Sat Sep 12 · Reed Harris 189 rec yds, 2 TD
Nextvs Kansas · Sat Sep 19 · 12 pm ET · Wembley Stadium · Arizona State by 5.5 · series 1-0 · Game preview
Updated Tue Sep 15 · through week 2
Arizona State fans are split on what comes next.
Kenny Dillingham's year 4 (2026): 1-1, behind Herm Edwards's 8-5 in the same spot.
Most Arizona State fans liked what they saw — but a real minority isn't convinced.
STOP WITH THE PENALTIES We can win if we STOP
I know we’ve made bad penalties but 0 on A&M is atrocious
belief warmed ↑ 1.0vs prior week
Fanbase belief
Mixed
50/100 · 355 mentions
~ our readThe model
#45
CFB Zeitgeist · +3.6
✓ measured2The Pulse on Arizona State
50
Δ +1.0 vs last wk
355
mentions this week · conversation velocity
What moved it — last 14 days
—
Awaiting next signal window
"Tempe"
— Arizona State fanbase · recurring line
48 mentions · sample growing
The Fever Year
Position = mood · width = volume · color = the kind of feeling
Inside the fanbase — all 12 corners
Cr/CFB
GGoogle News
LLocked On
BBluesky
YYouTube
The split, staged
Warmest corner+0.00
Boomers & Gen X
most bought-in cohort our read
vs
Coldest corner−0.00
Bettors
coolest cohort our read
How Arizona State fans actually talk real · top-upvoted
Rr/CFBthe room
Red Raiders could use a better PR firm. Sometimes it's best to just be quiet.
▲ 1.8k ▼open ↗
The crowd’s loudest take by upvotes — read for mood, not as a side. The cohort read is the measured part.
Loudest in the room this week real · by engagement
All 12 corners of the fanbase
skeptical
buying in
Boomers & Gen X+0.09
Bettors−0.00
Cohort sentiment is a source-weighted model read — never a quote pinned to a person.
What this fanbase keeps coming back to our read · topic model
Topics are model-labeled from Reddit — a rough signal of what this fanbase is circling right now.
535 mentions · 5 sources · week 2026-02. Counts, sources and the divergence rank are measured (fact). Cohort labels and sentiment are a source-weighted model read (our read) — never a quote attributed to a person.
Belief checkmiddle of the pack
~ our readArizona State fans are leaning negative, and they're backing it with about as much hard evidence as anyone.
backed by facts
the mood
✓ counted We read 355 posts from Arizona State fans this week.
Press Pulse
8 quotes collected this season
What the beat said, in their own words.
I’ve seen Jaden practice and I know what it’s looked like. It didn’t really look like that today. I’m sure North Carolina had something to do with that…we just didn’t give ourselves a chance
Stanford has been a pioneer and an innovator not just in football but as a school in general
My concern is the [College Football Playoff] selection process is not fixed until it is truly fixed to reward strength of schedule
Fanbase health · Arizona State
Fanbase health · Arizona StateArizona State's fanbase is growing — 67 of 100.
Audible (47 weighted voices in the latest week) and winning on the field (8-5 last season, 1-1 so far).
67
On the field — 8-5 last season, 1-1 so far71
How loud — 47 weighted voices in the latest week64
2 of 3 signals · on-field reading uses last season until 4 games are in · 0–100, bands at 26 / 51 / 76
More in this tab
Rivalry mood
Territorial Cup
Fan mood across the 2025 season, both sides — our read
Hover a week for both sides’ game
Shaded weeks show whose fanbase read warmer, our measure of what fans actually said, not a poll.
Arguments
What fans are saying
Fan claims · every quote verified verbatim
coaching decisionOne fan's take that season
One fan thinks the team struggles with play-calling near the goal line
PLEASE FIX THE GOAL LINE OFFENSE HOLY FUCK
Based on 1 comment from 1 poster across 1 thread · Sep 27, 2025 · via CFB
Podcasts
From the booth
Who they talk about
Who they talk about
549 posts and articles vs the field · 2025 season
The names this fanbase says more than anyone else does — players, coaches, the places they keep coming back to. Not slang: these are the people carrying the conversation.
Jeff Sims
×153.5 the field
Signature — named ≥10× as often as the rest of college football
Jeff Sims×153.5n=25
Jim Leavitt×153.8n=24
Jordyn Tyson×68.7n=15
“Is Jeff Sims the greater quarterback of all time? Yes.”
reddit/CFB · fan post, verbatim
Voice profile
Fanbase Voice
1,253 fan mentions
Doomers
vs the 94 highest-volume fanbases - 2026 season
Vocabulary by era
Season Vocabulary
2026COLLEGE
collegeniltexasindianaeraschools
If we eliminate 10 teams we can finally have a 128-team college football playoff!
2025DEFENSE
defenseoffensesimsfieldjeffkicker
Cool, so we played no defense that drive.
Defining terms
Words of the season
how the conversation changed, year to year
2026
college×4.1nil×6.3texas×2.6indiana×15.6era×7.8
2025
defense×7.7offense×2.9sims×8.2field×4.5jeff×6.7
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