CFB Zeitgeist Score
66
Solid starter in the position cohort. Carried by rec tds at the 87th percentile.
Jordan Shipp
Filling the Shoesas of 2026-06-22
Jordan Shipp is a cornerstone for North Carolina — measured against the line he joined.
671REC YDS60REC6REC TD
4★ · NATIONAL RECRUIT
No.118
recruiting national rank
Read the story so far
AI narrative · updated 2026-06-22 · compiled from CFB Zeitgeist data
2026 Outlook
Returning to North Carolina for 2026
2026 Depth chart
Projected starter
Wide receiver · North Carolina
Returning around him
- 16% of 2024 offensive production back (Heavy turnover)
- Transfer portal: -11 net (20 in / 31 out)
2026 Award watch
No preseason watch lists yet (most drop June 15 – July 15)
North Carolina · Last season: 4-8 · Talent rank #31 · 2026 recruiting class #41
WR · NORTH CAROLINA · ACC
Jordan Shipp
- 2
- #1
- 6-2 | 190 lb
- Charlotte, NC
Heisman Heat
#3380
<1% win probability
Fan Belief
Awaiting
Player-specific FI not yet ingested. Falls back to team mood below.
Respect Gap
Awaiting
Coming online with player-level FI.
Reality Gap
Awaiting
Coming online with player-level FI.
ACCOLADE PROBABILITY
Heisman
<1%
TOP WR AWARD
Biletnikoff
—
CONSENSUS
All-American
—
Player Standing · 17 rungs
Tier 2 · StarterR07 · Impact starter
Impact starter. Producing measurable value above replacement.
Not on team2-deepStarterRecognizedEliteApex
Career Arc
HS
Recruit
★★★★
CFB
College
North Carolina
NFL
NFL Draft
—
Identity & Role
The durable bio layer: position, size, hometown, and roster role.
Recruiting Pedigree
How big the prospect was before college, and whether the later career arc beat that expectation.
| Class | Profile | Context |
|---|---|---|
| 2024 | 4-star | 0.9470 | No. 118 recruit | HighSchool | North Carolina |
Transfer Arc
Portal movement changes role, context, and perception. This keeps that path in one place.
| Season | Move | Context |
|---|---|---|
| No transfer portal moves on file for this player. | ||
Heisman Lens · 2024 Season · Final
Where the player landed at the end of the listed season — final nowcast rank, win/finalist/ballot probabilities, and the cleanest official Heisman placement on file.
HIGH CONFIDENCE· through week 16Heisman Futures
Not yet listed on major futures markets.
Achievements
- Program Benchmark 5.5% Program Benchmark Season leader for the program at the player's position across the headline volume metric (passing yards / rushing yards / receiving yards). Held by 5.5% of the 2025 pool. Team leader in receiving yards (671).
Selector Grid · 2025
AP—
FWAA—
AFCA—
WCFF—
SN—
SI—
Selector recognition fills in once the major honors lists (AP, FWAA, AFCA, Walter Camp, Sporting News, SI) are scraped and ingested.
NIL · Recruiting · NFL Draft
Market value, pedigree & pro outcome
Recruit stars
★★★★☆
to North Carolina
Composite
0.9470
#118 national
Today’s Hot-Take
The Hot-Take engine fires when this player’s percentile profile crosses a defensible threshold (top 10% in a cohort, 100+ snap sample). When it’s quiet, the model is honoring its “must be defensible” rule.
Anti-Take
PENDINGThe contrarian read fires when the rules-engine detects a stat that complicates the Hot-Take. Quiet here means the model hasn’t found a defensible counter yet — not that one doesn’t exist.
The Room on Jordan Shipp
Fan sentiment ·
Belief Meter
50
Mixed Sentiment
Top Take
“”
Trajectory
Per-cohort trajectory lands when historical bucket data is aggregated.
Cohort divergence map
- Own fans · n=1
Rival Radar
How rival fanbases talk about Jordan Shipp
No rival-bucket mentions in the current season.
2025 Signature · 2025 season
Receiving yards (total)
671
yds
All FBS WRs, min 20 receptions
National rank #106 of 531
Percentile vs All FBS WRs, min 20 receptions 80th
Why it matters
#106 of 531 All FBS WRs in receiving yards — 671 yards on 60 receptions.
Vs cohort
This player 671 (80th)
HIGH · n=60 cohort 531
- Also strong
- Receiving TDs#55 / 531
- Yards per reception#337 / 531
Signature Moment
Week 14 at NC State — 90 receiving_yards_total
Result L 19-42
The week the volume broke through — put up 90 yds at NC State.
Season Pace · Projection
Where the receiving totals stand
Through 12g
671Rec yards
60Receptions
6Rec TDs
Per game
55.9Rec yards
5Receptions
0Rec TDs
Projected (13g)
726.9Rec yards
65Receptions
6Rec TDs
To hit 700-yard receiver (currently 671): needs 29/game over remaining 1.
To hit 1,000-yard receiver (currently 671): needs 329/game over remaining 1.
✓ Hit 60-catch season · finished with 60.
To hit 80-catch season (currently 60): needs 20/game over remaining 1.
To hit 8 receiving TDs (currently 6): needs 2/game over remaining 1.
To hit 10 receiving TDs (currently 6): needs 4/game over remaining 1.
What made this player interesting
The fast read on the thing that makes this player more than a generic stat line.
Jordan Shipp's story is about how role and output meet each other. For North Carolina, the card already shows enough current-season production to explain why he is on the serious-player board, and the next layer is determining whether the profile is just very good or actually distinctive.
2025 Season · Final
Traditional stats first. Advanced context underneath.
Last season
WR season snapshot
2025 season snapshot | final
2025 season snapshot | finalData: CFBD player stats + local Heisman modelPeer context: same position + same level
Player identity What kind of player is this?
30-second read
What kind of player is this?
Target magnet against FBS receiving peers.
2025 Season · Final
2025 season snapshot | final
Receiving
REC
60 95th
YDS
671 90th
YPR
11.2 44th
TD
6 95th
Rushing
CAR
2 53rd
YDS
8 45th
YPC
4.0 47th
TD
0 81st
Game Log · Week-by-week
2025 season · 12 games
| Wk | Opp | REC | YDS | AVG | TD | LONG | Note |
|---|---|---|---|---|---|---|---|
| Wk 1 | L 14-48vs TCU | 4 | 84 | 21.0 | 0 | 39 | |
| Wk 2 | W 20-3@ Charlotte | 2 | 13 | 6.5 | 0 | 7 | |
| Wk 3 | W 41-6vs Richmond | 4 | 52 | 13.0 | 2 | 29 | 2 TD catches |
| Wk 4 | L 9-34@ UCF | 3 | 44 | 14.7 | 0 | 24 | |
| Wk 6 | L 10-38vs Clemson | 5 | 41 | 8.2 | 0 | 21 | |
| Wk 8 | L 18-21@ California | 4 | 19 | 4.8 | 0 | 6 | |
| Wk 9 | L 16-17vs Virginia | 7 | 67 | 9.6 | 0 | 23 | |
| Wk 10 | W 27-10@ Syracuse | 6 | 64 | 10.7 | 1 | 21 | |
| Wk 11 | W 20-15vs Stanford | 5 | 83 | 16.6 | 1 | 55 | |
| Wk 12 | L 12-28@ Wake Forest | 4 | 31 | 7.8 | 0 | 13 | |
| Wk 13 | L 25-32vs Duke | 8 | 83 | 10.4 | 1 | 22 | |
| Wk 14 | L 19-42@ NC State | 8 | 90 | 11.3 | 1 | 20 | Season-high 90 yds |
| Total | 60 | 671 | 11.2 | 6 | 55 |
Season-by-season tables Career rows + per-season box score
Traditional history
Traditional Stats
Season rows up top, career context at the bottom.
Season context · Team result + system
2025North Carolina4-8HC: Bill Belichick · Balanced, slow tempo
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2025 | North Carolina | 60 | 671 | 11.2 | 6 | -- |
| Career | 1 loaded season | 60 | 671 | 11.2 | 6 | -- |
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2025 | North Carolina | 2 | 8 | -- | -- | -- |
| Career | 1 loaded season | 2 | 8 | -- | -- | -- |
Advanced layer Usage, value, and context
Advanced metrics second
Advanced Metrics
Usage, value, and opponent-adjusted context.
The player's share of a team's passing-game involvement. It is the fastest way to see whether the receiver is a true focal point or more of a complementary piece.
A blended workload view that accounts for catches, designed touches, and any return-game involvement that shapes the overall profile.
Every percentile is compared against players at the same position and level, so an FBS quarterback is judged against FBS quarterbacks, not the whole sport.
The top tables stick to the stats fans already know from broadcasts and box scores. Advanced context is pushed underneath instead of replacing the basics.
Open full stat explorer
| Group | Metric | Value | Rank | Pct | Why it matters |
|---|---|---|---|---|---|
| Receiving | Receptions | 60 | #61/1110 | 95th pct | Volumevs FBS WR |
| Receiving | Receiving yards | 671 | #113/1107 | 90th pct | Volumevs FBS WR |
| Receiving | Receiving TD | 6 | #56/1111 | 95th pct | Scoringvs FBS WR |
| Receiving | Yards / catch | 11.2 | #619/1106 | 44th pct | Efficiencyvs FBS WR |
| Usage | Pass share | 21.8% | #63/1137 | 95th pct | Air-game usagevs FBS WR |
| Rushing | Rushing yards | 8 | #220/397 | 45th pct | Volumevs FBS WR |
| Rushing | Rushing LONG | 7 | #212/346 | 39th pct | Metricvs FBS WR |
| Rushing | Yards / carry | 4.0 | #211/393 | 47th pct | Efficiencyvs FBS WR |
| Rushing | Carries | 2 | #194/407 | 53rd pct | Volumevs FBS WR |
| Rushing | Rush TD | 0 | #81/411 | 81st pct | Scoringvs FBS WR |
| Receiving | Receiving LONG | 55 | #215/1105 | 81st pct | Metricvs FBS WR |
| Usage | Passing-down usage | 14.7% | #54/1137 | 95th pct | Known-passing sharevs FBS WR |
| Usage | 3rd-down usage | 12.9% | #100/1137 | 91st pct | Money-down loadvs FBS WR |
| Usage | Role share | 11.7% | #45/1137 | 96th pct | Share of team offensevs FBS WR |
| Usage | 1st-down usage | 11.2% | #53/1137 | 95th pct | Early-down loadvs FBS WR |
| Usage | 2nd-down usage | 11.2% | #75/1137 | 93rd pct | Middle-down loadvs FBS WR |
| Usage | Standard-down usage | 10.4% | #54/1137 | 95th pct | Base-situation sharevs FBS WR |
| Usage | Rush share | 0.7% | #239/1137 | 79th pct | Ground-game usagevs FBS WR |
Player Standing
Universal 17-step ladder. Tier pills below; accolade streams nested.
AWAITING CLASSIFICATION
On-team2-deepStartingRecognizedEliteApex
AWAITING CLASSIFICATION · Rung None of 16
Why he’s here
Standing classification populates when honors, Heisman, and roster signals all align.
What moves him up
What moves him down
Accolade streams
Status—Awaiting tracker
Heisman model tracks the top FBS contenders weekly; this player hasn't entered the watch list yet.
Splits · Per-game
2025 season · 12 games
Home vs Road
| REC/g | YDS/g | YPR | TD/g | |
|---|---|---|---|---|
| Home6g | 5.5 | 68.3 | 13.1 | 0.7 |
| Road6g | 4.5 | 43.5 | 9.3 | 0.3 |
Win vs Loss
| REC/g | YDS/g | YPR | TD/g | |
|---|---|---|---|---|
| Wins4g | 4.2 | 53.0 | 11.7 | 1.0 |
| Losses8g | 5.4 | 57.4 | 11.0 | 0.2 |
First half vs Second half
| REC/g | YDS/g | YPR | TD/g | |
|---|---|---|---|---|
| Weeks 1-75g | 3.6 | 46.8 | 12.7 | 0.4 |
| Weeks 8+7g | 6.0 | 62.4 | 10.2 | 0.6 |
Pocket and defense-quality (clean vs. pressure) splits are coming soon.
Savant · Box-rate percentiles
Where this profile ranks vs the WR cohort
66Solid starter
Elite: receptions (88th). Strength: rec tds (86th).
Percentiles versus same-position peers with enough snaps this season, based on box-score rates.
Advanced Savant · WR · 2024
Percentile Card
Advanced opponent-adjusted percentile bars are coming soon for this player.
P4G5All FBS
Advanced Savant
Opponent-adjusted advanced metrics with a cohort filter.
Advanced opponent-adjusted metrics are coming soon for this player. Selected cohort: P4.
Peer Comparator · Fingerprint match
Three closest profiles by box-rate percentile
Jordan ShippNorth CarolinaDonovan FaupelNew Mexico State· 96% simDevin MccuinUTSA· 95% simRyan DavisUtah· 91% sim
Receptions
Rec TDs
Rec yards
Long catch
Rush yards
Rush TDs
Yards / catch
Closest peers by overall box-score percentile profile at the same position.
Player DNA
The Slot Technician
Runs precise routes in tight quarters. Volume player who keeps chains moving.
WR
His 2025 production profile sits closest to Cortez Braham’s 2024 season.
Cortez Braham
80%match
#2
Rashee Rice
NFL Rd 2 · Pk 24
74%
#3
Sam Brown
78%
#4
Theo Wease Jr.
78%
#5
Grant DuBose
All-Conference USANFL Rd 7
78%
Matches Cortez on
Total EPA (college ability)
Yards / reception
Weight
Differs from Cortez on
Class year (lower)
Through 1 college season, his career arc tracks closest to Antwan Davis’s path through Ball State.
Antwan Davis
100%match
#2
Louis Brown
99%
#3
Neno Lemay
98%
#4
Trent Walker
94%
#5
Max Tomczak
93%
Matches Antwan on
Yards per reception
As a sophomore, his production profile tracks closest to Cam Coleman's sophomore season at Auburn (2025).
Cam Coleman
76%match
#2
Kwazi Gilmer
74%
#3
Jalen McMillan
NFL Rd 3 · Pk 29
74%
#4
Nick Marsh
74%
#5
Audie Omotosho
72%
Matches Cam on
Yards / reception
Height
Total EPA (college ability)
Differs from Cam on
Recruiting rating (lower)
Supporting Cast · Scheme
Staff and system around the player
Head Coach
Bill Belichick
Pass share
51.1%
355 pass / 340 run
Plays / game
57.9
12 games
OL sack rate (allowed)
8.4%
262 dropbacks · PBP
Scheme: Balanced, slow tempo.
Coaching Lineage · 2025
1 coach2025
Bill Belichick
North Carolina
Played his entire career under Bill Belichick.
Bio · Recruiting · Transfer · Roster
Off-field context — switch tabs to drill into recruit profile, transfer arc, or roster timeline.
HometownCharlotte, NC
Height6'2"
Weight190 lb
Class2
PositionWR
Jersey1
No fields populated yet.
No fields populated yet.
Current teamNorth Carolina
ConferenceACC
Joined2025
Career arc2 season(s)
Trophy Case · Detail
Every honor on the ledger, broken out by stream and selector.
No formal honors on the ledger yet
All-America, all-conference, player-of-the-week, watch-list, and postseason awards land here when they're earned. The absence is the signal: most players never collect formal honors, and that's its own kind of context.
Honors Timeline
Season-end distinction and week-by-week recognition on one timeline.
| Season | Honor | Scope | Team / Selector | Context |
|---|---|---|---|---|
| No formal honors on the ledger yet. All-America, all-conference, weekly awards, watch lists, and postseason trophies land here when they’re earned. | ||||
Heisman By Year
Modeled rank and official finish by season.
| Season | Team | Role | Latest Model | Forecast | Win | Finalist | Official Finish | Points | Context |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | North Carolina | WR2 | #3380 | #3373 | 0.0% | 0.0% | -- | -- | W16 snapshot | ACC |
Roster Timeline
Team, conference, and class by season.
| Season | Team | Conference | Pos | Class | Bio |
|---|---|---|---|---|---|
| 2025 | North Carolina | ACC | WR | 2 | No. 1 | 6-2 | 190 lb | Charlotte, NC |
| 2024 | North Carolina | ACC | WR | 2 | No. 1 | 6-2 | 190 lb | Charlotte, NC |