CFB Zeitgeist

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VERDICT BEGINS · 2026

Big 12

The Rebuilt League

The 2026 Big 12 season is underway — Texas Tech holds the early power lead, but the picture is still open.

Big 12 carries real selection-room weight with 5 teams inside the top 25 and Texas Tech driving a legitimate national ceiling.

#5overall
#5in FBS
+20.0RR50
+24.8upper strength
16teams
5top-25 teams
Power snapshot Projected 2026 standing

The Rebuilt League

The Big 12 absorbed UCF, BYU, Cincinnati, and Houston in 2023, then lost Oklahoma and Texas to the SEC and gained Arizona, Arizona State, Colorado, and Utah in 2024 — three full rounds of realignment that redrew the conference map entirely. Boise State joined from the Mountain West in 2026, completing the post-Pac-12 landscape.

5 top-25 teams.

The depth argument for this conference rests on how many credible opponents are clustered behind the leader. The gap between the top and bottom is narrow — a sign of genuine parity.

Where things stand right now.

The 2026 Big 12 season is underway — Texas Tech holds the early power lead, but the picture is still open.

Tools Matchup Simulator Compare Teams Playoff Forecast Style map Head to head Power map

Texas Tech Went 12-2 With the 48th Recruiting Class

Texas Tech finished 12-2 in 2025 with a recruiting class ranked #48 nationally — the second-biggest coaching premium in the Big 12 by the numbers. Joey McGuire built a program that wins with scheme and development, not recruiting, in a conference where most programs with that recruiting rank finish 5-7. The Big 12's best coaching story is happening in Lubbock and most people aren't watching closely enough.

Why it matters →

Oklahoma State Went 1-11 With a Top-50 Class

Oklahoma State finished 2025 at 1-11 with a recruiting class ranked #53 nationally. The gap between raw talent and results was the widest in the conference — a program that built its identity on player development and coaching suddenly failing at both. Whether 2026 is a reset or a continued slide is the conference's most uncomfortable question.

Why it matters →

Texas Has the Talent. The Results Say Otherwise.

Texas holds the #1 recruiting class in the conference entering 2026 — and went 10-3 in 2025, which sounds good until you compare it to what Texas Tech did with the #48 class. The Longhorns' talent floor is the highest in the league. Whether that translates to a conference title before the 2026 offseason realignment window reshapes the map again is the conference's defining power-structure question.

Why it matters →

Active arcs our read

All arcs →
Fan pulse Last 30 days · 8,944 mentions
19% positive 45% neutral 36% negative
Kansas State
1,510
↓ negative
Utah
1,283
→ neutral
Arizona State
1,137
↓ negative
Texas Tech
721
↓ negative
BYU
684
→ neutral
Kansas
603
→ neutral
Fan confidence — FBS percentile

Where each Big 12 program stands nationally in fan sentiment (100th = most positive in FBS, 0 = least). Conference median: 46th percentile.

Houston
Bullish-8
Arizona
Bullish+12
Utah
Leaning+3
Oklahoma State
Leaning+12
Iowa State
Leaning+4
BYU
Leaning
West Virginia
Leaning+7
Texas Tech
Leaning+7
Kansas
Mixed
Baylor
Mixed-4
UCF
Souring-4
Cincinnati
Souring-13
TCU
Souring-10
Colorado
Souring-20

Most volatile: Utah

Fan confidence has swung 58 percentile points in the last 8 weeks — currently at the 71st percentile nationally.

Rivalry face-offs

The coaching premium
Recruiting class rank vs. SP+ performance — where coaches add or subtract value
Above line = coaching premium
Below line = underperforming
Gap = recruiting rank minus SP+ rank

Positive gap means the coaching staff won more than the recruiting class predicted. Data: Big 12 teams, 16 programs.

Coaching grades
Coaching premium ↑
Houston
+26
K-State
+25
Baylor
+22
Arizona
+14
BYU
+12
Underperforming ↓
WVU
-103
Okla. St.
-84
Colorado
-52
Iowa St.
-51
Cincinnati
-42

Standings

2026 season, in progress — sorted by power rating. Stature tag = interim Zeitgeist calibration (medium confidence).

#TeamRecordRR50Resume
1 Texas TechPower Program III#25 3-0 +28.6 +99.6
2 BYUPower Program III#32 3-0 +28.3 +98.8
3 HoustonNational Program II#43 2-1 +26.5 +89.8
4 UtahPower Program II#21 3-0 +24.4 +95.1
5 Kansas StatePower Program III#27 3-0 +24.3 +96.7
6 ArizonaNational Program II#54 2-1 +24.0 +77.5
7 BaylorNational Program I#35 2-1 +23.1 +66.6
8 TCUPower Program III#24 2-1 +21.5 +35.1
9 Arizona StateNational Program I#36 2-1 +20.8 +81.1
10 KansasRegional Program I#78 1-2 +17.2 +66.0
11 UCFNational Program II#52 2-1 +16.7 +83.4
12 CincinnatiNational Program II#45 3-0 +15.8 +94.2
13 Iowa StateNational Program II#42 2-1 +15.1 +93.6
14 ColoradoRegional Program III#94 2-1 +14.0 +93.3
15 West VirginiaNational Program III#65 3-0 +13.2 +97.5
16 Oklahoma StateNational Program II#56 2-1 +10.2 +93.4

Projected Standings · Big 12 · 2026

Win Projection

Odds of winning at least N conference games from current power ratings — full slate played out, not locked to results. AVG = expected wins; W–L = most-likely record.

# Team W–L PWR AVG ≥9≥8≥7≥6≥5≥4≥3≥2≥1
Favorites
1Texas Tech7–2+8.46.452251779298
2BYU6–3+8.16.231844719097
3Houston6–3+6.35.92113462859699
Challengers
4Kansas State6–3+4.15.6192855799399
5Utah6–3+4.15.4172348749198
6Arizona5–4+3.85.14163966879799
7Baylor5–4+2.94.93133361839599
8TCU4–5+1.24.4172247739198
The Field
9Arizona State4–5+0.64.5172349759298
10UCF4–5-3.64.0141435628496
11Kansas4–5-3.03.83123158829599
12Iowa State4–5-5.23.6292552789499
13Cincinnati3–6-4.53.2151841699098
Rebuilding
14West Virginia3–6-7.03.2151740689098
15Colorado3–6-6.33.1151638668898
16Oklahoma State3–6-10.02.72926548196

How they play

Six advanced-stat dimensions per team, ranked against all 134 FBS programs, 2026 season. Every column reads higher-is-better. Click a column to sort.

ScoringConvertsBig playsDefensePacePass rate
Team ScoringConvertsBig playsDefensePacePass rate Identity
Texas Tech+0.2545.9%+1.22-0.1069.043.5%Balanced
BYU+0.4459.5%+1.17+0.0160.735.7%Efficient offense
Houston+0.4558.2%+1.15-0.0470.341.7%Efficient offense
Utah+0.3350.1%+1.40+0.0270.343.1%Big-play offense
Kansas State+0.3653.0%+1.31+0.1670.042.4%Lockdown defense
Arizona+0.2551.4%+1.18-0.0966.053.0%Efficient offense
Baylor+0.1841.4%+1.33+0.1083.747.8%High-tempo
TCU+0.2649.3%+1.25+0.1169.344.7%Lockdown defense
Arizona State+0.0541.1%+1.33-0.0366.746.5%Balanced
Kansas+0.1943.4%+1.49+0.0872.341.0%Big-play offense
UCF+0.1842.4%+1.40+0.0556.741.2%Grind-it-out
Cincinnati+0.3550.6%+1.23-0.1172.341.0%Balanced
Iowa State+0.2138.2%+1.40+0.0955.032.7%Grind-it-out
Colorado+0.1341.5%+1.27-0.0470.343.1%Balanced
West Virginia+0.2945.9%+1.26-0.0568.720.9%Balanced
Oklahoma State+0.1648.0%+1.12+0.0380.749.6%High-tempo

Identity is the single dimension where a team is most above or below the FBS average (pace, defense, big plays, or converting drives) — "Balanced" means nothing stands out either way. CFBD 2026 advanced stats, excludes garbage time.

Top players

Big 12's highest CFB Index Scores, 2025 season.

#PlayerTeamNational
1Evan JohnsonCBBYU#5 of 364
2Jamel JohnsonSTCU#5 of 544
3Eric McAlisterWRTCU#7 of 485
4Eddie Walls IIIEDGEHouston#16 of 420
5John Henry DaleyEDGEUtah#17 of 420
6Jay'Vion ColeCBArizona#21 of 364
7LJ MartinRBBYU#10 of 326
8Desmond PurnellLBKansas State#31 of 583
9Amare ThomasWRHouston#17 of 485
10Blake HeroldIDLKansas#22 of 330

Where Big 12 stands nationally

Conference strength by RR50 (round-robin adjusted power).

1 SEC SEC
+23.0
2 B10 Big Ten
+21.8
3 IND FBS Independents
+20.5
4 P12 Pac-12
+20.0
5 B12 Big 12
+20.0
6 ACC ACC
+19.4
7 AAC American Athletic
+17.6
8 SB Sun Belt
+17.2
9 CUSA Conference USA
+16.7
10 MAC Mid-American
+16.2