CFB Zeitgeist

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Big 12

The Rebuilt League

Does the rebuilt Big 12 roster — now including Boise State and the Arizona schools — produce a legitimate CFP contender before the Power Four money gap widens further?

Big 12 looks stronger on team quality than on season resume, which makes it a dangerous future-facing league.

#4overall
#4in FBS
+8.3RR50
+12.3upper strength
16teams
3top-25 teams
Power snapshot Projected 2026 standing

The Rebuilt League

The Big 12 absorbed UCF, BYU, Cincinnati, and Houston in 2023, then lost Oklahoma and Texas to the SEC and gained Arizona, Arizona State, Colorado, and Utah in 2024 — three full rounds of realignment that redrew the conference map entirely. Boise State joined from the Mountain West in 2026, completing the post-Pac-12 landscape.

3 top-25 teams.

The depth argument for this conference rests on how many credible opponents are clustered behind the leader. A wide talent spread separates the haves from the have-nots.

The question heading into 2026.

Does the rebuilt Big 12 roster — now including Boise State and the Arizona schools — produce a legitimate CFP contender before the Power Four money gap widens further?

Tools Matchup Simulator Compare Teams Playoff Forecast Style map Head to head Power map

Texas Tech Went 12-2 With the 48th Recruiting Class

Texas Tech finished 12-2 in 2025 with a recruiting class ranked #48 nationally — the second-biggest coaching premium in the Big 12 by the numbers. Joey McGuire built a program that wins with scheme and development, not recruiting, in a conference where most programs with that recruiting rank finish 5-7. The Big 12's best coaching story is happening in Lubbock and most people aren't watching closely enough.

Why it matters →

Oklahoma State Went 1-11 With a Top-50 Class

Oklahoma State finished 2025 at 1-11 with a recruiting class ranked #53 nationally. The gap between raw talent and results was the widest in the conference — a program that built its identity on player development and coaching suddenly failing at both. Whether 2026 is a reset or a continued slide is the conference's most uncomfortable question.

Why it matters →

Texas Has the Talent. The Results Say Otherwise.

Texas holds the #1 recruiting class in the conference entering 2026 — and went 10-3 in 2025, which sounds good until you compare it to what Texas Tech did with the #48 class. The Longhorns' talent floor is the highest in the league. Whether that translates to a conference title before the 2026 offseason realignment window reshapes the map again is the conference's defining power-structure question.

Why it matters →

Active arcs our read

All arcs →
Fan pulse Last 30 days · 2,762 mentions
16% positive 52% neutral 32% negative
Texas Tech
568
↓ negative
BYU
268
↓ negative
West Virginia
255
↓ negative
Iowa State
236
↓ negative
Oklahoma State
229
↓ negative
Kansas State
164
↓ negative
Fan confidence — FBS percentile

Where each Big 12 program stands nationally in fan sentiment (100th = most positive in FBS, 0 = least). Conference median: 41st percentile.

Houston
Bullish-4
Arizona
Bullish-17
UCF
Leaning+7
Cincinnati
Leaning-10
BYU
Leaning-15
Iowa State
Leaning-8
Baylor
Mixed-32
Colorado
Mixed-13
Kansas
Mixed-24
TCU
Mixed-9
Utah
Mixed-13
Kansas State
Souring
Arizona State
Souring-13
West Virginia
Souring-13
Texas Tech
Souring-6

Rivalry face-offs

The coaching premium
Recruiting class rank vs. SP+ performance — where coaches add or subtract value
Above line = coaching premium
Below line = underperforming
Gap = recruiting rank minus SP+ rank

Positive gap means the coaching staff won more than the recruiting class predicted. Data: Big 12 teams, 16 programs.

Coaching grades
Coaching premium ↑
K-State
+18
Texas
+11
TCU
+11
Arizona
+10
Baylor
+8
Underperforming ↓
WVU
-66
Okla. St.
-31
Iowa St.
-25
Cincinnati
-25
Colorado
-23

Standings

2026 final — sorted by power rating. Stature tag = interim Zeitgeist calibration (medium confidence).

#TeamRecordRR50Resume
1 Texas TechPower Program III#26 0-0 +18.7 +97.9
2 BYUNational Program I#32 0-0 +13.0 +93.8
3 UtahPower Program II#20 0-0 +12.5 +92.4
4 Arizona StateNational Program I#36 0-0 +11.1 +90.0
5 Kansas StatePower Program III#27 0-0 +11.0 +89.3
6 HoustonNational Program II#43 0-0 +10.6 +88.2
7 TCUPower Program II#23 0-0 +10.5 +87.9
8 ArizonaNational Program II#59 0-0 +10.5 +87.5
9 BaylorNational Program I#35 0-0 +9.1 +83.7
10 KansasRegional Program I#75 0-0 +7.8 +81.7
11 Iowa StateNational Program I#39 0-0 +5.8 +73.0
12 CincinnatiNational Program II#46 0-0 +5.1 +71.6
13 UCFNational Program II#50 0-0 +4.3 +70.9
14 ColoradoRegional Program II#94 0-0 +3.9 +69.2
15 West VirginiaNational Program II#61 0-0 +3.6 +68.9
16 Oklahoma StateNational Program II#44 0-0 +2.6 +65.1

Projected Standings · Big 12 · 2026

Win Projection

Odds of winning at least N conference games from current power ratings — full slate played out, not locked to results. AVG = expected wins; W–L = most-likely record.

# Team W–L PWR AVG ≥9≥8≥7≥6≥5≥4≥3≥2≥1
Favorites
1Texas Tech7–2+10.06.773060839599
2BYU6–3+4.25.5172450759198
3Utah5–4+3.85.4172348749098
Challengers
4Kansas State5–4+2.25.115184167879699
5Houston5–4+1.85.03153764869699
6Arizona State5–4+2.35.03143664859699
7TCU5–4+1.84.72102955799399
8Arizona5–4+1.74.62102854789399
The Field
9Baylor4–5+0.34.3172146729098
10Kansas4–5-0.94.2151841678797
11Iowa State4–5-3.04.1151739668797
12UCF4–5-4.53.73113055809499
13Cincinnati3–6-3.63.5282348759299
Rebuilding
14Colorado3–6-4.93.4282247749299
15West Virginia3–6-5.23.4172247749299
16Oklahoma State3–6-6.13.3161943709099

How they play

Six advanced-stat dimensions per team, ranked against all 134 FBS programs, 2025 season. Every column reads higher-is-better. Click a column to sort.

ScoringConvertsBig playsDefensePacePass rate
Team ScoringConvertsBig playsDefensePacePass rate Identity
Texas Tech+0.2543.8%+1.33+0.0773.947.0%Lockdown defense
BYU+0.2246.0%+1.18-0.0566.543.3%Lockdown defense
Utah+0.3549.3%+1.28-0.0672.839.4%Efficient offense
Arizona State+0.1339.8%+1.28-0.1171.146.5%Balanced
Kansas State+0.2040.1%+1.42-0.1261.746.2%Big-play offense
Houston+0.1041.3%+1.25-0.1170.940.9%Balanced
TCU+0.2044.5%+1.28-0.1468.751.5%Balanced
Arizona+0.1842.7%+1.29-0.0669.849.3%Balanced
Baylor+0.2044.9%+1.30-0.1776.655.5%Balanced
Kansas+0.2347.8%+1.17-0.2264.244.8%Efficient offense
Iowa State+0.1945.2%+1.20-0.1068.742.0%Balanced
Cincinnati+0.3047.0%+1.35-0.1958.847.5%Efficient offense
UCF+0.1539.9%+1.35-0.1165.851.0%Big-play offense
Colorado+0.0935.4%+1.40-0.1965.045.6%Can't sustain drives
West Virginia+0.0636.6%+1.24-0.1570.838.5%Can't sustain drives
Oklahoma State-0.0233.6%+1.21-0.2664.047.5%Can't sustain drives

Identity is the single dimension where a team is most above or below the FBS average (pace, defense, big plays, or converting drives) — "Balanced" means nothing stands out either way. CFBD 2025 advanced stats, excludes garbage time.

Top players

Big 12's highest CFB Index Scores, 2025 season.

#PlayerTeamNational
1Evan JohnsonCBBYU#5 of 364
2Jamel JohnsonSTCU#5 of 544
3Eric McAlisterWRTCU#7 of 485
4Eddie Walls IIIEDGEHouston#16 of 420
5John Henry DaleyEDGEUtah#18 of 420
6Jay'Vion ColeCBArizona#22 of 364
7LJ MartinRBBYU#10 of 326
8Desmond PurnellLBKansas State#31 of 583
9Amare ThomasWRHouston#17 of 485
10Blake HeroldIDLKansas#22 of 330

Where Big 12 stands nationally

Conference strength by RR50 (round-robin adjusted power).

1 SEC SEC
+11.4
2 B10 Big Ten
+10.1
3 IND FBS Independents
+9.4
4 B12 Big 12
+8.3
5 ACC ACC
+8.2
6 P12 Pac-12
+5.3
7 AAC American Athletic
+5.3
8 MW Mountain West
+4.0
9 SB Sun Belt
+3.7
10 CUSA Conference USA
+3.6