Bill Snyder built Kansas State into a Big 12 champion from what the sport once called the worst job in football. Now Collin Klein — the Heisman finalist from Snyder's 2012 title team — is the head coach, and the program is climbing back from its worst season in years.
The Kansas State story is a specific kind of American story: the one where patience is the strategy. Snyder arrived in 1989 at a program that had won two conference games in the previous decade and built it, brick by brick, into Big 12 champions twice. The stadium bears his name. The statue outside it does too. The creed is EMAW — Every Man A Wildcat — and it means something in Manhattan that it doesn't mean as a slogan anywhere else, because the Wildcats earned it the slow way.
The 2025 season tested the faith. K-State opened ranked No. 17, then went 6-6, declined a bowl bid amid injuries and portal attrition, and watched Chris Klieman retire after the regular season — the program's first bowl-less year since 2020. The patient faction read it as a stumble. The doubting faction heard the old line again: that the program is Snyder's, that without one coach it reverts. Then Kansas State hired Collin Klein — the 2012 Big 12 title team's Heisman finalist, a former Wildcat QB who left Texas A&M to come home — and the bloodline-continues theory reasserted itself. Star QB Avery Johnson returns for 2026.
The 2026 season is Klein's opening argument. The program's Big 12 title drought goes back to 2012, and a 6-6 year made the case for the doubters. Klein's case is the same one Snyder always made: Manhattan builds what it builds, out-lasts what it out-lasts, and the patience pays off. The fanbase has believed that long enough that it's structural. The question is whether one of their own, inheriting the program at its lowest recent point, can make the argument stick.
How they play
Grit-and-patience football — disciplined, low-mistake, built to outlast opponents rather than overwhelm them. The run game and ball control set the tempo; the defense is the product of relentless conditioning and scheme depth over star power. Avery Johnson adds a QB-run dimension that modernizes the attack without abandoning the identity. The fan character is plainspoken and allergic to flash — a fanbase that measures itself by toughness and longevity, not highlight reels, and whose stadium has a man's name on it who proved patience pays.