Utah State

0-2

Pac-12 · Bronco Mendenhall, year 2 (6-9) · Maverik Stadium · 25,513 · 20,723 avg in 2026

The nationunrankedAP / Coaches
The model#56 CFB ZeitgeistSP+ #108 (-11.5) · FPI #95
The marketUtah by 28at Utah · our model 22% Utah State · a number, not a pick

LastL 14–16 at Washington · Sat Sep 12 · James Jennette 1 sacks, 2 TFL, 2 tackles

Nextat Utah · Sat Sep 19 · 3:30 pm ET · Rice-Eccles Stadium · Utah by 28 · series 28-73-4, lost the last 3 · Game preview

Updated Tue Sep 15 · through week 2

The mood around Utah State has soured.

Bronco Mendenhall's year 2 (2026): 0-2, behind Nate Dreiling's 6-7 in the same spot.

belief cooled ↓ 3.4vs prior week
Fanbase belief
Souring
44/100 · 70 mentions
~ our read
Grounding
running on emotion
2% cite a stat · 6% typical ✓ counted
~ our read
Volatility
Chaotic
σ 22 pts
Doom window
~ our read
The model
#56
CFB Zeitgeist · +2.1
✓ measured
Explore all 5 corners of the fanbase ↓
3
identity shift

Utah State's fanbase shift signals Mountain West shift.

Bronco Mendenhall begins his first season at Utah State with a 6-7 losing record to inherit, as the program's identity hinges on recapturing the 2012 era's altitude and bowl success.

The Pulse on Utah State

Archive · Wk 2 · 70 mentions · medium confidence
44
Δ -3.4 vs last wk
70 mentions this week · conversation velocity

What moved it — last 14 days

Awaiting next signal window
"Aggies" — Utah State fanbase · recurring line
96 mentions · sample growing
The Fever Year

Position = mood · width = volume · color = the kind of feeling

Inside the fanbase — all 5 corners

Cr/CFB
GGoogle News
MMountain West Connection
CCampus paper
UUSUFans
BBluesky
YYouTube
7 outlets & communities talking

The split, staged

Warmest corner+0.00
Die-hards
most bought-in cohort our read
vs
Coldest corner−0.00
National take
coolest cohort our read

How Utah State fans actually talk real · top-upvoted

Rr/CFBthe room

The timeline where SDSU and Boise join the Big East would’ve been an interesting one as well…

135 open ↗

The crowd’s loudest take by upvotes — read for mood, not as a side. The cohort read is the measured part.

Loudest in the room this week real · by engagement

All 5 corners of the fanbase

skeptical
buying in
Die-hards+0.21
National take+0.16

Cohort sentiment is a source-weighted model read — never a quote pinned to a person.

What this fanbase keeps coming back to our read · topic model

fan energy
30%
recent results
22%
where the program is headed
12%
the coaching staff
9%
the schedule
6%

Topics are model-labeled from Reddit — a rough signal of what this fanbase is circling right now.

174 mentions · 7 sources · week 2026-02. Counts, sources and the divergence rank are measured (fact). Cohort labels and sentiment are a source-weighted model read (our read) — never a quote attributed to a person.
Belief checklight on evidence

~ our readUtah State fans are down on the program, with almost nothing concrete behind it yet.

backed by facts
2% cited a stat or resultleague 6%
the mood
17% optimistic46% down

✓ counted We read 70 posts from Utah State fans this week.

Press Pulse

12 quotes collected this season

What the beat said, in their own words.

In my first go here at Utah State as a true freshman — I wouldn’t say I was underprepared — I think that the moment was a lot, taking that all in at the time
Hillstead · The Utah Statesman2 days after Utah State's 2026 opener
Initially, the transfer portal can be chaotic, and you don’t know exactly what’s going to happen. I think that quickly after I entered, I saw it being a real possibility that I would return here, and then, following my visit, I just knew that this was the place for me. It’s definitely a different track returning to the school I was initially at
Hillstead · The Utah Statesman2 days after the 17–29 opener
Coach Mendenhall — his mentality and his culture is so much different than any culture that I’ve ever been a part of, and I’ve really enjoyed and I felt a lot of personal development for myself, and as far as our team culture and how connected we are, I haven’t been as connected with a team really ever since I started playing football
Hillstead · The Utah Statesman2 days after the 17–29 opener

Fanbase health · Utah State

Utah State's fanbase is growing — 66 of 100.

Audible (95 weighted voices in the latest week) and winning on the field (6-7 last season, 0-2 so far).

On the field — 6-7 last season, 0-2 so far63
How loud — 95 weighted voices in the latest week70

2 of 3 signals · on-field reading uses last season until 4 games are in · 0–100, bands at 26 / 51 / 76

More in this tab

ArgumentsRecurring arguments this fanbase keeps returning to.

What fans are saying

Fan claims · every quote verified verbatim

player performanceOne fan's take that season

fans debate whether Hillstead's height is a significant disadvantage

If Hillstead was taller, Hillstead would have countless power conference offers. He is built like a shorter DB, RB, and WR, but he has quarterback arm and talent.

It doesn't matter, he plays a position where height is critical and 6'-0" is sort of the floor. 6'-2" and above is preferred.

Based on 3 comments across 3 threads · Aug 17, 2026–Sep 8, 2026 · via Merlin Olsen Field (Aggie Football)

program directionOne fan's take that season

One fan thinks the team's performance has declined under his leadership

We knew he was a bad coach, he proved it tonight, and we are all sad because there is little hope for the Utah State Aggies.

Based on 1 comment across 1 thread · Sep 6, 2026 · via Merlin Olsen Field (Aggie Football)

schedule expectationOne fan's take that season

One fan believes mid-tier success would exceed their expectations

Most of us in July 2021 would have been ecstatic if told we would be 8-3 after losing at home to Wyoming.

Right now in the preseason you’ll be ecstatic, when we lose to CSU we’ll all be pissed, at season end we’ll be content

Based on 2 comments across 1 thread · Jul 30, 2026 · via Merlin Olsen Field (Aggie Football)

program directionOne fan's take that season

One fan believes Bronco's time at BYU was unprofessional

He's a very strange man and sometimes a little off-putting, and he was often cringey and self-righteous when he was in Provo.

Let's be real - there is more than a few on here and in the fanbase in general that will never like Bronco because of his time at BYU.

Based on 2 comments across 1 thread · Jul 8, 2026 · via Merlin Olsen Field (Aggie Football)

Show all 5
program directionOne fan's take that season

One fan thinks the team's performance has declined under him

besides him being lame and boring, Sub .500 record since BYU Retired once already Semi-retired now Low expectations of USU Won't expand coaching circle No interest in promoting the team, school or fundraising Goofy NIL model/Maybe changed? No one seems to know how it works Annoying and condescending, thinks he is too good for USU but we are lucky his grandkids are in Utah Poor Portal recruitment Low ceiling Childish incentives

Based on 1 comment across 1 thread · Jul 8, 2026 · via Merlin Olsen Field (Aggie Football)

PodcastsThe shows this fanbase actually listens to.

From the booth

a recent episode about this team
The obsessionThe rival this fanbase can't stop bringing up.
Rent free · r/cfb fan posts, last season
Utah State fans this offseason 53% of posts bring up another team#23 of 70 saltiest · mostly about Utah
Who Utah State fans can’t stop bringing up
  1. Utah29%
  2. Auburn7%
  3. BYU7%
  4. New Mexico4%
  5. Washington State4%
share of Utah State’s football posts that mention each team
Utah State lives rent-free in
  1. Washington8%
  2. Colorado State6%
share of each rival fanbase’s football posts that bring up Utah State
Who they talk aboutThe people this fanbase names more than anyone else does.
Who they talk about 345 posts and articles vs the field · 2026 season

The names this fanbase says more than anyone else does — players, coaches, the places they keep coming back to. Not slang: these are the people carrying the conversation.

Olsen
×2138.9 the field
Signature — named ≥10× as often as the rest of college football
Olsen×2138.9n=253
McCae Hillstead×1335.8n=79
Javen Jacobs×37.1n=17

“Merlin Olsen Field (Aggie Football) • 7 days to kickoff iframe”

board/Merlin Olsen Field (Aggie Football) · fan post, verbatim
Fans on Olsen (8 examples)
  1. If we’re just looking at their collegiate career, I’d throw Phil Olsen up there too. Besides Merlin, he’s the only other consensus all-American if I’m
  2. Merlin olsen was picked as the best athlete from utah by sport's illustrated Statistics: Posted
  3. This place is full of boise state fans and so is merlin olsen stadium.
  4. Merlin Olsen Field (Aggie Football) • Re: Gavin Allen, OL, Coming to Camp
  5. Merlin Olsen Field (Aggie Football) • Re: Is the Media Deal $10-12 Million?
  6. Merlin Olsen Field (Aggie Football) • Re: Why is there so little info about Aggie Football
  7. Merlin Olsen Field (Aggie Football) • Re: Article on Malik Sika
  8. Merlin Olsen Field (Aggie Football) • Re: Article on James Klopfenstein
Voice profileHow this fanbase sounds vs. every other fanbase.
Fanbase Voice 866 fan mentions
Measured
Optimism
60th
Joy
18th
Anger
11th
Doom
51st
Sarcasm
0th
vs the 94 highest-volume fanbases - 2026 season
Fanbase clusterWhich other fanbases talk the way yours does.
Your Vocabulary Clustercluster 0
with 63 other fanbases
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