CFB Zeitgeist Score
79
All-Conference in the position cohort. Carried by rush yards at the 83rd percentile.
J'Koby Williams
Below the discourse floor — the honest stats-only state.
866 RUSH YDS · 6 RUSH TD · 154 CARRIES
2026 Outlook
Returning to Texas Tech for 2026
2026 Depth chart
Projected starter
Running back · Texas Tech
Returning around him
- 59% of 2024 offensive production back (Solid continuity)
- 9 Texas Tech players drafted to NFL
- Transfer portal: +0 net (21 in / 21 out)
2026 Award watch
No preseason watch lists yet (most drop June 15 – July 15)
Texas Tech · Last season: 12-2 (AP #4) · Talent rank #29 · 2026 recruiting class #48
RB · TEXAS TECH · BIG 12
J'Koby Williams
- 2
- #20
- 5-10 | 185 lb
- Beckville, TX
Heisman Heat
#2084
<1% win probability
Fan Belief
Awaiting
Player-specific FI not yet ingested. Falls back to team mood below.
Respect Gap
Awaiting
Coming online with player-level FI.
Reality Gap
Awaiting
Coming online with player-level FI.
ACCOLADE PROBABILITY
Heisman
<1%
TOP RB AWARD
Doak Walker
—
CONSENSUS
All-American
—
Player Standing · 17 rungs
Tier 2 · StarterR06 · Starter
Starter. A locked-in starting role.
Not on team2-deepStarterRecognizedEliteApex
Career Arc
HS
Recruit
★★★
CFB
College
Texas Tech
NFL
NFL Draft
—
Heisman futures · live sportsbook odds
#21 in market ▼ from #18 · 6 books
Identity & Role
The durable bio layer: position, size, hometown, and roster role.
Recruiting Pedigree
How big the prospect was before college, and whether the later career arc beat that expectation.
| Class | Profile | Context |
|---|---|---|
| 2024 | 3-star | 0.8878 | No. 506 recruit | HighSchool | Texas Tech |
Transfer Arc
Portal movement changes role, context, and perception. This keeps that path in one place.
| Season | Move | Context |
|---|---|---|
| No transfer portal moves on file for this player. | ||
Heisman Lens · 2024 Season · Final
Where the player landed at the end of the listed season — final nowcast rank, win/finalist/ballot probabilities, and the cleanest official Heisman placement on file.
HIGH CONFIDENCE· through week 16Heisman Futures
Not yet listed on major futures markets.
Achievements
- Program Benchmark 5.5% Program Benchmark Season leader for the program at the player's position across the headline volume metric (passing yards / rushing yards / receiving yards). Held by 5.5% of the 2025 pool. Team leader in receiving yards (388).
Selector Grid · 2025
AP—
FWAA—
AFCA—
WCFF—
SN—
SI—
Selector recognition fills in once the major honors lists (AP, FWAA, AFCA, Walter Camp, Sporting News, SI) are scraped and ingested.
NIL · Recruiting · NFL Draft
Market value, pedigree & pro outcome
Recruit stars
★★★☆☆
to Texas Tech
Composite
0.8878
#506 national
Today’s Hot-Take
The Hot-Take engine fires when this player’s percentile profile crosses a defensible threshold (top 10% in a cohort, 100+ snap sample). When it’s quiet, the model is honoring its “must be defensible” rule.
Anti-Take
PENDINGThe contrarian read fires when the rules-engine detects a stat that complicates the Hot-Take. Quiet here means the model hasn’t found a defensible counter yet — not that one doesn’t exist.
The Room on J'Koby Williams
Fan sentiment ·
Belief Meter
—
Awaiting per-cohort signal
Top Take
“”
Trajectory
Per-cohort trajectory lands when historical bucket data is aggregated.
Cohort divergence map
- National · n=2
Rival Radar
How rival fanbases talk about J'Koby Williams
No rival-bucket mentions in the current season.
2025 Signature · 2025 season
Rushing WEPA per carry
+0.160
EPA
P4 + Notre Dame RBs, min 80 carries
National rank #29 of 66
Percentile vs P4 + Notre Dame RBs, min 80 carries 57th
Why it matters
#29 of 66 P4 + Notre Dame RBs by rushing weighted- EPA per carry — +0.160 EPA/carry on 149 carries.
Vs cohort
This player +0.160 (57th)
HIGH · n=149 cohort 66
- Also strong
- Yards per carry#16 / 69
- Rushing yards (total)#23 / 69
Signature Moment
No signature moment on the ledger yet.
Returns once this player puts together a multi-game body of work — single-game flashes alone don't clear the bar.
Season Pace · Projection
Where the rushing totals stand
Through 14g
866Rush yards
154Carries
6Rush TDs
Per game
61.9Rush yards
11Carries
0Rush TDs
Final
866Rush yards
154Carries
6Rush TDs
✓ Hit 750-yard season · finished with 866.
Why this is more than a rushing profile
The fast read on the thing that makes this player more than a generic stat line.
J'Koby Williams is not a one-lane back. The profile is interesting because the workload spills beyond pure rushing volume: 866 rushing yards, 35 catches, and 269 return yards for Texas Tech. That kind of all-purpose footprint gives the card a much richer story than a basic carry total.
2025 Season · Final
Traditional stats first. Advanced context underneath.
Last season
RB season snapshot
2025 season snapshot | final
2025 season snapshot | finalData: CFBD player stats + local Heisman modelPeer context: same position + same level
Player identity What kind of player is this?
30-second read
What kind of player is this?
Workhorse | Passing-game back against FBS RB peers.
2025 Season · Final
2025 season snapshot | final
Rushing
CAR
154 91st
YDS
866 92nd
YPC
5.6 77th
TD
6 89th
Receiving
REC
35 97th
YDS
388 99th
YPR
11.1 84th
TD
2 97th
Game Log · Week-by-week
2025 season · 14 games
| Wk | Opp | CAR | YDS | AVG | TD | LONG | Note |
|---|---|---|---|---|---|---|---|
| Wk 1 | W 67-7vs Arkansas-Pine Bluff | 6 | 56 | 9.3 | 1 | 20 | |
| Wk 2 | W 62-14vs Kent State | 9 | 54 | 6.0 | 0 | 20 | |
| Wk 3 | W 45-14vs Oregon State | 13 | 48 | 3.7 | 1 | 10 | |
| Wk 4 | W 34-10@ Utah | 11 | 43 | 3.9 | 0 | 12 | |
| Wk 6 | W 35-11@ Houston | 19 | 107 | 5.6 | 2 | 23 | |
| Wk 7 | W 42-17vs Kansas | 9 | 48 | 5.3 | 0 | 15 | |
| Wk 8 | L 22-26@ Arizona State | 3 | 22 | 7.3 | 0 | 19 | |
| Wk 9 | W 42-0vs Oklahoma State | 4 | 10 | 2.5 | 0 | 3 | |
| Wk 10 | W 43-20@ Kansas State | 17 | 135 | 7.9 | 1 | 41 | Season-high 135 yds |
| Wk 11 | W 29-7vs BYU | 13 | 77 | 5.9 | 0 | 43 | |
| Wk 12 | W 48-9vs UCF | 7 | 45 | 6.4 | 0 | 23 | |
| Wk 14 | W 49-0@ West Virginia | 15 | 60 | 4.0 | 1 | 26 | |
| Wk 15 | W 34-7vs BYU | 15 | 80 | 5.3 | 0 | 23 | |
| Bowl | L 0-23vs Oregon | 13 | 81 | 6.2 | 0 | 50 | |
| Total | 154 | 866 | 5.7 | 6 | 50 |
Season-by-season tables Career rows + per-season box score
Traditional history
Traditional Stats
Season rows up top, career context at the bottom.
Season context · Team result + system
2025Texas Tech12-2HC: Joey McGuire · Balanced
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2025 | Texas Tech | 154 | 866 | 5.6 | 6 | -- |
| Career | 1 loaded season | 154 | 866 | 5.6 | 6 | -- |
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2025 | Texas Tech | 35 | 388 | 11.1 | 2 | -- |
| Career | 1 loaded season | 35 | 388 | 11.1 | 2 | -- |
Advanced layer Usage, value, and context
Advanced metrics second
Advanced Metrics
Usage, value, and opponent-adjusted context.
Opponent-adjusted rushing value. It helps separate empty volume from carries that actually move the scoreboard.
How much of the team's offense flows through this back once rushing work and receiving work are combined.
Every percentile is compared against players at the same position and level, so an FBS quarterback is judged against FBS quarterbacks, not the whole sport.
The top tables stick to the stats fans already know from broadcasts and box scores. Advanced context is pushed underneath instead of replacing the basics.
Open full stat explorer
| Group | Metric | Value | Rank | Pct | Why it matters |
|---|---|---|---|---|---|
| Rushing | Rushing yards | 866 | #59/735 | 92nd pct | Volumevs FBS RB |
| Rushing | Rush TD | 6 | #83/739 | 89th pct | Scoringvs FBS RB |
| Rushing | Yards / carry | 5.6 | #172/735 | 77th pct | Efficiencyvs FBS RB |
| Receiving | Receptions | 35 | #19/552 | 97th pct | Volumevs FBS RB |
| Receiving | Receiving yards | 388 | #7/548 | 99th pct | Volumevs FBS RB |
| Value | Rushing WEPA | +0.16 | #111/362 | 70th pct | Opponent-adjusted rushing value | 149 weighted playsvs FBS RB |
| Usage | Role share | 18.3% | #112/738 | 85th pct | Share of team offensevs FBS RB |
| Rushing | Carries | 154 | #66/739 | 91st pct | Volumevs FBS RB |
| Rushing | Rushing LONG | 50 | #162/733 | 78th pct | Metricvs FBS RB |
| Receiving | Receiving LONG | 73 | #12/540 | 98th pct | Metricvs FBS RB |
| Receiving | Yards / catch | 11.1 | #86/548 | 84th pct | Efficiencyvs FBS RB |
| Receiving | Receiving TD | 2 | #20/552 | 97th pct | Scoringvs FBS RB |
| Returns | Kick return yards | 242 | #29/200 | 86th pct | Volumevs FBS RB |
| Returns | Kick return avg | 40.3 | #3/199 | 99th pct | Efficiencyvs FBS RB |
| Returns | Punt return yards | 27 | #17/27 | 41st pct | Volumevs FBS RB |
| Returns | Punt return avg | 9.0 | #13/27 | 56th pct | Efficiencyvs FBS RB |
| Returns | Kick returns | 6 | #49/206 | 77th pct | Volumevs FBS RB |
| Returns | Punt returns | 3 | #15/29 | 52nd pct | Volumevs FBS RB |
| Returns | Kick return TD | 1 | #3/14 | 86th pct | Scoringvs FBS RB |
| Usage | Rush share | 27.9% | #146/738 | 80th pct | Ground-game usagevs FBS RB |
| Usage | Standard-down usage | 20.7% | #115/738 | 85th pct | Base-situation sharevs FBS RB |
| Usage | 1st-down usage | 20.6% | #128/738 | 83rd pct | Early-down loadvs FBS RB |
| Usage | 2nd-down usage | 18.5% | #117/738 | 84th pct | Middle-down loadvs FBS RB |
| Usage | Passing-down usage | 13.5% | #98/738 | 87th pct | Known-passing sharevs FBS RB |
| Usage | 3rd-down usage | 13.2% | #116/738 | 84th pct | Money-down loadvs FBS RB |
| Usage | Pass share | 8.7% | #47/738 | 94th pct | Air-game usagevs FBS RB |
| Ball Security | Fumbles lost | 0 | #1/256 | 100th pct | Turnoversvs FBS RB |
Player Standing
Universal 17-step ladder. Tier pills below; accolade streams nested.
AWAITING CLASSIFICATION
On-team2-deepStartingRecognizedEliteApex
AWAITING CLASSIFICATION · Rung None of 16
Why he’s here
Standing classification populates when honors, Heisman, and roster signals all align.
What moves him up
What moves him down
Accolade streams
Status—Awaiting tracker
Heisman model tracks the top FBS contenders weekly; this player hasn't entered the watch list yet.
Splits · Per-game
2025 season · 14 games
Home vs Road
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Home9g | 55.4 | 5.6 | 0.2 |
| Road5g | 73.4 | 5.7 | 0.8 |
Win vs Loss
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Wins12g | 63.6 | 5.5 | 0.5 |
| Losses2g | 51.5 | 6.8 | 0.0 |
First half vs Second half
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Weeks 1-77g | 62.4 | 5.7 | 0.6 |
| Weeks 8+7g | 61.3 | 5.6 | 0.3 |
Pocket and defense-quality (clean vs. pressure) splits are coming soon.
Savant · Box-rate percentiles
Where this profile ranks vs the RB cohort
79All-Conference
Elite: rec yards (98th). Strength: receptions (94th).
Percentiles versus same-position peers with enough snaps this season, based on box-score rates.
Advanced Savant · RB · 2024
Percentile Card
Advanced opponent-adjusted percentile bars are coming soon for this player.
P4G5All FBS
Advanced Savant
Opponent-adjusted advanced metrics with a cohort filter.
wepa_rushing0.16Mid (p50–p75) (n=178)
Peer Comparator · Fingerprint match
Three closest profiles by box-rate percentile
J'Koby WilliamsTexas TechDontae McMillanEastern Michigan· 91% simDaylan SmothersNC State· 89% simNate SheppardDuke· 89% sim
Rec yards
Receptions
Fumbles lost
Rush yards
Carries
Yards / carry
Rush TDs
Long run
Closest peers by overall box-score percentile profile at the same position.
Player DNA
The Complete Back
Threatens defenses in every dimension — rushing, receiving, third-down.
RB
His 2025 production profile sits closest to Jeremy Payne’s 2025 season.
Jeremy Payne
85%match
#2
Raheem Blackshear
80%
#3
Dae Dae Hunter
77%
#4
Damon Bankston
All-Mountain West
76%
#5
Henry Parrish Jr.
74%
Matches Jeremy on
Yards / carry
Rush TD rate
Receiving share
Through 2 college seasons, his career arc tracks closest to Tre Stewart’s path through Jacksonville State.
Tre Stewart
88%match
All-Conference USA
#2
Jai'Den Thomas
All-Mountain West
88%
#3
Rhamondre Stevenson
NFL Rd 4
87%
#4
Dylan Riley
All-Mountain West
86%
#5
Chad Alexander
84%
Matches Tre on
Height
Yards per carry
Weight
As a sophomore, his production profile tracks closest to Jeremy Payne's sophomore season at TCU (2025).
Jeremy Payne
86%match
#2
Henry Parrish Jr.
All-ACC
69%
#3
Will Henderson III
69%
#4
Treshaun Ward
69%
#5
Raheem Blackshear
68%
Matches Jeremy on
Yards / carry
Rush TD rate
Receiving share
Supporting Cast · Scheme
Staff and system around the player
Head Coach
Joey McGuire
Pass share
47.6%
484 pass / 532 run
Plays / game
72.6
14 games
OL sack rate (allowed)
6.5%
336 dropbacks · PBP
Scheme: Balanced.
Coaching Lineage · 2025
1 coach2025
Joey McGuire
Texas Tech
Played his entire career under Joey McGuire.
Bio · Recruiting · Transfer · Roster
Off-field context — switch tabs to drill into recruit profile, transfer arc, or roster timeline.
HometownBeckville, TX
Height5'10"
Weight185 lb
Class2
PositionRB
Jersey20
No fields populated yet.
No fields populated yet.
Current teamTexas Tech
ConferenceBig 12
Joined2025
Career arc2 season(s)
Trophy Case · Detail
Every honor on the ledger, broken out by stream and selector.
No formal honors on the ledger yet
All-America, all-conference, player-of-the-week, watch-list, and postseason awards land here when they're earned. The absence is the signal: most players never collect formal honors, and that's its own kind of context.
Honors Timeline
Season-end distinction and week-by-week recognition on one timeline.
| Season | Honor | Scope | Team / Selector | Context |
|---|---|---|---|---|
| No formal honors on the ledger yet. All-America, all-conference, weekly awards, watch lists, and postseason trophies land here when they’re earned. | ||||
Heisman By Year
Modeled rank and official finish by season.
| Season | Team | Role | Latest Model | Forecast | Win | Finalist | Official Finish | Points | Context |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Texas Tech | RB2 | #2084 | #2040 | 0.0% | 0.0% | -- | -- | W16 snapshot | Big 12 |
Roster Timeline
Team, conference, and class by season.
| Season | Team | Conference | Pos | Class | Bio |
|---|---|---|---|---|---|
| 2025 | Texas Tech | Big 12 | RB | 2 | No. 20 | 5-10 | 185 lb | Beckville, TX |
| 2024 | Texas Tech | Big 12 | RB | 2 | No. 20 | 5-10 | 185 lb | Beckville, TX |