Game log · Week-by-week
2026 season · 3 games
| Wk | Opp | CAR | YDS | AVG | TD | LONG | Note |
|---|---|---|---|---|---|---|---|
| Wk 1 | W 33-10vs Abilene Christian | 13 | 71 | 5.5 | 1 | 14 | |
| Wk 2 | W 35-24@ Oregon State | 20 | 116 | 5.8 | 1 | 38 | Season-high 116 yds |
| Wk 3 | W 28-26vs Houston | 7 | 62 | 8.9 | 1 | 29 | |
| Total | 40 | 249 | 6.7 | 3 | 38 |
388 team receiving yards leader isn't a headline at Texas Tech anymore — it's just what J'Koby Williams reliably is.
5′10″ · 185 lb · Beckville, TX · Beckville
CFB Index
A single number blending on-field production (an EPA-based value lane) with box-score output for this player's position.
0-100, scaled within each position's own cohort — not directly comparable across positions.
The numbers
rushing yards · 2026 · through week 3
3 games into 2026 so far
Swing playSwung Texas Tech from 53% to 80% to win.Houston at Texas Tech · 28-26
His career numbers, season by seasonThe story
Junior running back for Texas Tech. 2026: 3 games with a box-score line.
J'Koby Williams
J'Koby Williams is a cornerstone for Texas Tech — measured against the line he joined.
TEAM RECEIVING YARDS LEADER
388
Team leader in receiving yards (388).
AI-generated narrative · may contain errors · not journalism · updated 2026-09-22
His career
Nobody recruited him. He earned the honors anyway.
Career arc
Trophy case · Confirmed honors
What the selectors said
ALL-BIG 12
All-Big 12 mention (2025)
Coaching lineage · 2024–2026
1 coachPlayed his entire career under Joey McGuire.
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2026 | Texas Tech | 40 | 249 | 6.2 | 3 | -- |
| 2025 | Texas Tech | 154 | 866 | 5.6 | 6 | -- |
| 2024 | Texas Tech | 41 | 236 | 5.8 | 2 | -- |
| Career | 235 | 1,351 | 5.7 | 11 | -- |
| Season | Team | |||||
|---|---|---|---|---|---|---|
| 2026 | Texas Tech | 13 | 87 | 6.7 | 0 | -- |
| 2025 | Texas Tech | 35 | 388 | 11.1 | 2 | -- |
| 2024 | Texas Tech | 10 | 100 | 10.0 | 1 | -- |
| Career | 58 | 575 | 9.9 | 3 | -- |
Game by game
Point color shows the opponent's defensive strength that week (red = weaker defense, blue = stronger) — dashed line is this player's own season average.
Game log · Week-by-week
2026 season · 3 games
| Wk | Opp | CAR | YDS | AVG | TD | LONG | Note |
|---|---|---|---|---|---|---|---|
| Wk 1 | W 33-10vs Abilene Christian | 13 | 71 | 5.5 | 1 | 14 | |
| Wk 2 | W 35-24@ Oregon State | 20 | 116 | 5.8 | 1 | 38 | Season-high 116 yds |
| Wk 3 | W 28-26vs Houston | 7 | 62 | 8.9 | 1 | 29 | |
| Total | 40 | 249 | 6.7 | 3 | 38 |
SIGNATURE GAME · Week 3 · 2026
W 28–26
vs Houston
62 rush yds (7 car) · 1 TD
A wire-to-wire battle — won by 2 at home.
With W. Hammond — 257 yds · 1 TD · 1 INT · QBR 75.5 · 30 rush yds (5 car) · W. Karoll — 58.7 yards per punt · 3 punts · 1 inside the 20
Signature plays · top plays by |EPA|
The plays that mattered most
Since week 2: +62 rushing yards, +1 rushing TD, +3 catches.
Season context · Team result + system
3 seasons under Joey McGuire — 23-7 over that span.
Where this profile ranks vs the RB cohort
Box-score percentiles
Elite: rec yards (95th percentile). Strength: receptions (95th percentile). Concern: carries (4th percentile).
Percentiles versus same-position peers with enough snaps this season, based on box-score rates.
Rush profile · Shape, efficiency, and ball security
How he gets his yards, and how often it works
Success rate
49%39 carriesStuffed
0 or fewer ydsGrind
1–3 ydsChunk
4–9 ydsExplosive
10+ yds6.2 yds/carry on 40 carries · 15% explosive (10+ yds) · 49% success rate.
Receiver profile · Targets, catch rate, and throw depth
How often he's targeted, and how well it works
Targets
1315% of team targetsCatch rate
100%13 of 13 targetsBehind LOS · Negative air yds
Short · 0–9 air yds
100% catch rate on 13 targets · 15% of the team's targets.
Splits · Per-game
2026 season · 3 games
Home vs Road
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Home2g | 66.5 | 7.2 | 1.0 |
| Road1g | 116 | 5.8 | 1.0 |
First half vs Second half
| YDS/g | YPC | TD/g | |
|---|---|---|---|
| Weeks 1-73g | 83.0 | 6.7 | 1.0 |
Supporting cast · Scheme
Staff and system around the player
Head Coach
Joey McGuire
Pass share
43.7%
90 pass / 116 run
Plays / game
68.7
3 games
Team sack rate
5.0%
100 dropbacks · PBP
Scheme: Run-leaning.
Player standing · 2026
On the two-deep and pushing for snaps.
Recognition
2026 outlook
In the mix to repeat All-Big 12
Based on 2025: #4 of 35 Big 12 RBs
35% estimated, 95% confidence interval 31–38%. Base rate measured from players who finished at a comparable rank in their conference and came back the next season. It is an estimate from a small sample, not a forecast of this player.
Play style
Wins in space out of the backfield.
CFB Index positional classification
Player DNA
Deployed as a receiver as much as a runner. Value is in space, not between the tackles.
His 2026 production profile sits closest to Alvin Kamara’s 2016 season.
Matches Alvin on
Differs from Alvin on
Through 3 college seasons, his career arc tracks closest to Journey Wyche’s path through Chattanooga.
Matches Journey on
As a junior, his production profile tracks closest to Javen Jacobs's junior season at New Mexico (2024).
Matches Javen on
Differs from Javen on
Player DNA
Heisman Trajectory · 2026
Peaked at #33 this season.
CAREER HONORS All-Big 12 Third Team - Returner (2025, So.) All-Big 12 Honorable Mention - RB (2025, So.) PFF All-Big 12 Team (2025, So.) DCTF All-Texas College Second Team (2025, So.) Paul Hornung Award Finalist (2025, So.) Week 9 Paul Hornung Award Honor Roll - Oct. 28 (2025, So.) Big 12…
2 more on the roster · Texas Tech team page